Daddy cool! Hugh Jackman looks rugged as he treats his wife and children to an ice cream during family day out

He's had a hectic few weeks as he promotes new blockbuster film Wolverine.

But Hugh Jackman proved just where his priorities lie on Friday as he took a day off to spend with wife Deborra-Lee Furness and their children Ava and Oscar.

The doting dad took time out from his busy schedule to wander around East Hampton in New York where he bought his family some ice cream.

Getting away from the rigmarole of the promo circuit, the actor seemed keen to just completely relax and do the type of thing that every family does on a sunny day.

Instantly recognisable thanks to his rugged beard, Hugh, 44, wore Khaki cargo shorts and a casual white jersey as he wandered around, sticking close to adopted son Oscar.

Tasty treat: The star picked up some ice cream for wife Deborra and children Oscar and Ava, although he resisted

His actress wife, 57, followed closely behind, holding the hand of the couple's young daughter Ava, who bounded along beside her.

And although they attracted attention from passes by, the star seemed oblivious, only concentrating on having a good day out with his nearest and dearest.

He kept a affectionate arm on his son's shoulder as they walked across the road, proving what a protective father he is.

The family then stopped off at an ice cream shop to pick up some tasty treats, but although Deborra and the children tucked in Hugh was able to resist.

Just the day before the actor was in NYC to promote the new X Men spin-off film, looking dapper in a grey suit on the Jimmy Fallon show.

Hugh's latest film, due out on Friday, follows X-Men Origins: Wolverine, which was released in 2009 and despite dividing critics still made an impressive $374 million at the worldwide box office.

The next installment of the franchise will be X Men: Days of Future Past, which will be released next year.

Hugh has described Wolverine as a 'career defining role' saying: 'It may be the strongest of all the roles I've played.'

 Staying in character: Hugh Jackman sported his Wolverine beard for an appearance on Late Night With Jimmy Fallon on Wednesday in New York